Director of Sales & Marketing

Charleston Embassy Suites

Director of Sales & Marketing

Full time

Atrium SPIRIT - where teamwork, passion and appreciation ignite service excellence

The primary purpose of the Director of Sales & Marketing position is to provide full cycle sales leadership for top line revenue generation, including identifying, qualifying, negotiating, and closing business for the assigned property, as well as client support, site visits, and overseeing the property sales and service teams.

The Director, Sales & Event will be tasked with the following duties, responsibilities, and assignments:

  • Manage property level Sales and Events associates (including Sales Managers, Event Sales Managers, Sales and Event Service Managers, and/or Sales Coordinators) by ensuring Associates understand employment practices, recommending employment decisions and corrective action, supporting performance management, and implementing discipline in accordance with Atrium's Core Values;
  • Generate new group leads through proactive solicitation using resources such as the internet, 3 rd party vendors, brand resources, Property Sales Systems, etc.;
  • Recruiting, interviewing, hiring, and training Associates;
  • Aggressively pursuing all appropriate business opportunities within designated Director, Sales & Events assigned accounts or segments including responding to leads, customer solicitation, and relationship building. Achieving individual and team productivity goals;
  • Planning and executing client site visits, on-site client negotiations and meetings, and pre- and post-con meetings;
  • Functioning as a key leader of the Revenue Strategy Team along with the General Manager and Director of Revenue Management, helping to develop the pricing, inventory, and marketing strategies;
  • Functioning as the liaison between the property and the Enterprise Sales Organization, communicating strategies and hotel information, and countersigning all sales contracts;
  • Actively engaging in the local community as it benefits the hotel, via approved memberships in organizations, charitable activities, and business community events;
  • Unless the hotel is part of the shared service marketing department, the Director, Sales & Events is responsible for all hotel marketing, ensuring the content and appearance is current, accurate, and optimally represents the hotel. Hotel Marketing includes all print and digital marketing, catering menus, social media posts, online reviews, and all content (text, images and videos) on brand and third-party websites;
  • Providing financial leadership of the sales function to include forecast Group and Catering Revenue, participating in annual budget process, preparing for and participating in financial reviews at property level and above as well as updating the property Strategic Selling Guidelines;
  • Conducting and/or participating in the required company standard meetings, including but not limited to daily Operations stand up meeting, Business Review Meeting, Revenue Strategy Meeting, Credit Meeting, BEO meeting, Budget Meetings, and weekly Staff/Executive Committee meeting;
  • Managing the negotiated Transient segment with support from Atrium National Sales;
  • Hosting or participating in proactive sales initiatives and events; and
  • Any and all other work as required to complete the primary purpose of the position.


Required Prior Experience:

5+ years of hotel or industry related experience

Proven performance achieving individual and team sales productivity goals

Preferred Prior Experience:

5+ years of hotel sales and marketing experience

3+ years successfully directing a sales, catering or similar team

A strong working knowledge or experience with the Group, Negotiated Transient and Social Event segments

Required Education:

Bachelor's degree in related field or equivalent experience

Required Technology:

Demonstrated experience with industry specific sales programs including Microsoft Office, Delphi.fdc, and/or CI/TY, particularly in detailing Banquet Event Orders (BEOs)

Preferred Technology:

Working knowledge of ProfitSword forecasting


5% travel requirement

Required Physical:

8+ hours at a desk/computer


When you're an Atrium Associate, you're a part of a crucial workforce providing the ultimate 'Home Away From Home' for our guests. We know that it takes a lot of time and effort to provide these exceptional experiences, so we reward your efforts with a competitive compensation plan and other benefits and perks that allow you to offer your best to our guests. These benefits include:
  • Daily Pay
  • Significant Travel Discounts on Marriott and/or Hilton properties
  • 401k Plans
  • Medical Insurance
  • Other property specific benefits

Plus, we make sure you can grow your career the way you want to through Internship programs, training and development and over 80 hotels that offer incredible opportunities for career driven associates.


Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Atrium Hospitality provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Atrium Hospitality brinda igualdad de oportunidades de empleo a todos los empleados y aplicantes de empleo y prohíbe la discriminación y el acoso de cualquier tipo sin distinción de raza, color, religión, edad, sexo, origen nacional, estado de discapacidad, genetica, estado de veterano protegido, orientación sexual, genero de identidad o expresión, o cualquier otra característica protegida por las leyes federales, estatales o locales. Esta política se aplica a todos los terminos y condiciones de empleo, incluido el reclutamiento, la contratación, la colocación, la promoción, la terminación, el despido, el retiro, la transferencia, las licencias, la compensación y la capacitación.

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