Area Director of Sales & Marketing

Springdale Holiday Inn

Area Director of Sales & Marketing

Full time

We are looking for a highly motivated and analytical individual with experience in driving the Sales and Marketing efforts in the hospitality industry to join our team as Director of Sales and Marketing. The individual will execute sales and events activities for the Springdale Holiday Inn with 206 rooms and 61,000 sq. ft. of meeting space and the Springdale Hampton Inn with 102 rooms and 202 sq. ft. of meeting space. You will work with strategic partners to create and execute marketing/advertising strategies, coordinate creation of sales and on-property collateral, create, and execute robust social media strategy, and coordinate the execution of events, meetings, and catering at the hotel.

At Atrium Hospitality, our goal is to ensure that our associates have positive experiences. To achieve this, we are dedicated to creating a culture that upholds six fundamental values, which inspire us to continuously improve for the benefit of our associates and guests. These values are embodied in the acronym S.P.I.R.I.T. (Service, Perseverance, Inclusion, Respect, Innovation, and Teamwork).

Salary: $75,000- $85,000 plus bonus

  • You will engage with guests to ensure their stay goes well.
  • Prepare and execute sales contracts, event orders, group resumes to ensure quality product delivery and customersatisfaction.
  • Providing financial leadership of the sales function to include forecast Group and Catering Revenue, participating in annual budget process, preparing for and participating in financial reviews at property level and above as well as updating the property Strategic Selling Guidelines.

  • Aggressively pursuing all appropriate business opportunities within designated Director, Sales & Events assigned accounts or segments including responding to leads, customer solicitation, and relationship building. Achieving individual and team productivity goals.
  • Functioning as a key leader of the Revenue Strategy Team along with the General Manager and Director of Revenue Management, helping to develop the pricing, inventory, and marketing strategies.
  • Functioning as the liaison between the property and the Enterprise Sales Organization, communicating strategies and hotel information, and countersigning all sales contracts.

  • You will be committed to the equitable treatment of all associates.
  • Recruiting, interviewing, hiring, and training Associates.

  • You will value everyone's contribution to the team, and we will value your contribution as a key part of our success.
  • Manage property level Sales and Events associates (including Sales Managers, Event Sales Managers, Sales and Event Service Managers, and/or Sales Coordinators) by ensuring Associates understand employment practices, recommending employment decisions and corrective action, supporting performance management, and implementing discipline in accordance with Atrium's Core Values.

  • Generate new group leads through proactive solicitation using resources such as the internet, 3rd party vendors, brand resources, Property Sales Systems, etc.
  • Actively engaging in the local community to benefit the hotel, via approved memberships in organizations, charitable activities, and business community events.

  • You will work as a team to accomplish the goals of the hotel.
  • You will help maintain a file and trace system to ensure all sales call activity is defined, traced, and updated in an organizedmanner.
  • Conducting and/or participating in the required company standard meetings, including but not limited to daily Operations stand up meeting, Business Review Meeting, Revenue Strategy Meeting, Credit Meeting, BEO meeting, Budget Meetings, and weekly Staff/Executive Committee meeting.
  • You will be open to allother work as needed to help accomplish the goal of the hotel.

What do we look for in someone to be successful in this role?
  • 5+ years of hotel sales and marketing experience
  • 3+ years successfully directing a sales and catering team or similar team
  • Demonstrated experience with industry specific sales programs including Microsoft Office, Delphi.fdc, and/or CI/TY, particularly in detailing Banquet Event Orders (BEOs)


When you're an Atrium Associate, you're a part of a crucial workforce providing the ultimate 'Home Away From Home' for our guests. We know that it takes a lot of time and effort to provide these exceptional experiences, so we reward your efforts with a competitive compensation plan and other benefits and perks that allow you to offer your best to our guests. These benefits include:
  • Daily Pay
  • Significant Travel Discounts on Marriott and/or Hilton properties
  • 401k Plans
  • Medical Insurance
  • Other property specific benefits

Plus, we make sure you can grow your career the way you want to through Internship programs, training and development and over 80 hotels that offer incredible opportunities for career driven associates.


Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Atrium Hospitality provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Atrium Hospitality brinda igualdad de oportunidades de empleo a todos los empleados y aplicantes de empleo y prohíbe la discriminación y el acoso de cualquier tipo sin distinción de raza, color, religión, edad, sexo, origen nacional, estado de discapacidad, genetica, estado de veterano protegido, orientación sexual, genero de identidad o expresión, o cualquier otra característica protegida por las leyes federales, estatales o locales. Esta política se aplica a todos los terminos y condiciones de empleo, incluido el reclutamiento, la contratación, la colocación, la promoción, la terminación, el despido, el retiro, la transferencia, las licencias, la compensación y la capacitación.

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